GetReal Named a Market Shaper in Gartner® Deepfake Detection Report

The deepfake detection market, mapped by Gartner®

Download the report to see how Gartner frames the market, evaluates startup vendors, and why deepfake detection is becoming foundational to enterprise security.

Why this matters

Deepfake detection is no longer a niche capability. Gartner defines it as an emerging cybersecurity discipline covering fabricated, manipulated, AI-generated, or AI-manipulated multimedia, including images, audio, video, and live interactions.

For enterprise teams, that means trust now has to be protected in the same places business happens: live meetings, hiring workflows, executive communications, contact centers, and other high-stakes digital interactions.

What Gartner says about Market Shapers

Gartner describes Market Shapers as vendors characterized by scale, ecosystem readiness, and disruption. The report notes that these offerings include “multimodal ensemble models,” “deep forensic signals intelligence,” and continuous operational workflows.

That aligns with GetReal’s approach: not a single signal, not a one-time check, but continuous verification across the pixels and sound waves enterprises run on.

GetReal’s approach

GetReal is purpose-built to help organizations detect and respond to synthetic media threats in real-world enterprise workflows.

Core capabilities:

• Multimodal deepfake detection across audio, video, and image signals
• Forensic-grade intelligence for explainable analysis
• Continuous verification for live and high-risk interactions
• Workflow-ready deployment for enterprise security teams

See how GetReal protects enterprise trust HERE

This recognition belongs to our entire team

Building an entirely new category takes more than great technology. It takes researchers, engineers, product leaders, investigators, and cybersecurity experts working together to solve one of the fastest-moving security challenges of our time.

We're incredibly grateful to every member of the GetReal team whose passion, expertise, and relentless pursuit of truth made this recognition possible.

We'd also like to recognize several leaders whose vision has helped shape both our company and the market:

Dr. Hany Farid Co-Founder & Chief Science Officer
The world's foremost expert on deepfakes and manipulated media, whose pioneering research has helped define the science behind digital media forensics.

Jim Brennan Chief Product and Technology Officer
Leading GetReal's product strategy and technology vision, transforming cutting-edge research into enterprise-ready products that protect organizations in real-world environments.

Dr. Tina Nikoukhah Vice President of Research
Leading our world-class research organization and advancing the next generation of forensic detection capabilities against rapidly evolving AI-generated threats.

And to every employee, customer, partner, and investor who has believed in our mission from the beginning - thank you.

Together, we're helping build a future where organizations can trust what they see, hear, and act on.

- Matt Moynahan