Identity Manipulation, Synthetic Content, and the State of Enterprise Preparedness

Deepfake Readiness Benchmark Report

Download the report
Download the report

New research

Our new report shows that 41% of enterprises have onboarded a fraudulent candidate and 88% encounter deepfakes and impersonation attempts at least occasionally.

Why this benchmark is critical now

AI-driven digital identity manipulation has become an everyday threat, yet many organizations lack a clear picture of what preparedness should look like.

This report reveals how enterprises like yours are experiencing, detecting, and defending against deepfakes today and where serious gaps remain.

What’s Really Happening Inside Enterprises
45% of enterprises encounter deepfakes or AI impersonation frequently
41% have hired and onboarded an imposter
80% rely on voice/video to verify identity despite vulnerability to deepfakes, but only 52% consistently authenticate participants on video calls

How to apply these findings

See how you and your organization compare to 668 IT, cybersecurity, fraud, and risk leaders across industries to learn:

  • Whether your exposure levels are low, typical, or high
  • What deepfake attack vectors other enterprises prioritize and which risks they overlook
  • Whether your identity strategies are ahead or behind your peers

Who This Report is For

Executive leadership, cybersecurity teams, fraud and risk leaders, IAM strategists, unified communications leaders, HR professionals, or anyone responsible for workforce identity, trust and digital integrity.